Top Recommended Stories

Shah Rukh Khan launches &TV channel in UK and Europe

&TV plans to commission locally produced content; King of Bollywood Shah Rukh Khan said to pour heart and soul into &TV content

Updated: March 27, 2015 7:30 PM IST

By India.com Business Desk

Shah Rukh Khan launches &TV channel in UK and Europe

Shah-Rukh-Khan-&-Shiamak-Davar-Dance-Troupe

Mumbai, Mar 27: ZEE Europe, the largest South Asian Entertainment Network celebrated the completion of 20 years of Zee TV in Europe on Thursday with a special gala, where it announced the launch of &TV, a brand new Entertainment Channel. Zee Entertainment Enterprises Limited (ZEEL) MD & CEO Punit Goenka, &TV Business Head Rajesh Iyer and Shah Rukh Khan were present on the occasion.

You may like to read

Talking about his long lasting relationship with ZEE, Shah Rukh Khan said he was “thrilled to officially launch the new channel along with Punit Goenka” and also shook a leg to a few of his chartbuster songs, in a medley put together by the Shiamak Davar London dance troupe.

Commenting on the 20 years celebration, Punit Goenka, said, “We are proud to be a medium through which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming”. He said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We will capitalize on further such opportunities to build a robust entertainment bouquet. Also Read: Punit Goenka, ZEEL MD & CEO, receives the ‘Young CEO Award’

Goenka said the channel was proud to be working with Shah Rukh Khan on our flagship show India Poochega – Sabse Shaana Kaun and the actor has poured his heart and soul into the show. Also Read: Shah Rukh Khan’s TV show India Poochega – Sabse Shaana Kaun?: Interesting show with the Badshah of Bollywood

ZEE Europe CEO Neeraj Dhingra said, “Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. &TV channel promises multi-dimensional content and we are excited to have Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar!”

Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. The content of the channel is contemporary and contextual, depicting the progressiveness of the viewers. &TV will ‘celebrate the spirit of living’ through its content offering.

&TV unveiled a range of its programming at the event. &TV will hit the TV screens on April 6 2015!

Also Read:

For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. Read more on Latest Viral News on India.com.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts Cookies Policy.