Dominos sexist advertisement after Airtel ad: Smart Women, Dumb Men – Is this required in advertising?

Why does one sex have to compared with the another? Why should there be a discussion about which sex is better? Why do men have to concur with a point of view that women are better than men or why d

Updated: October 23, 2014 4:06 PM IST

By Sandipan A

Dominos sexist advertisement after Airtel ad: Smart Women, Dumb Men - Is this required in advertising?

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Why does one sex have to compared with the another? Why should there be a discussion about which sex is better? Why do men have to concur with a point of view that women are better than men or why do women have to concur with a point of view than men are better than women. No one has to.

First we had an Airtel Ad which is sexist, shows a guy reporting to his wife – not able to do the job in time. And not as smart as his wife to reach a senior position. And the wife is all smart, all tidy, good at office and good at home. Good at cooking and good at emotions, tough when she needs to be for work – when her husband is protesting that the job cannot be done – she shuts him up! Women are so much better than men is the message. And thus buy the Airtel connection!(which does not work in Mumbai)

Airtel Ad:

Honestly, that is not a liberal POV, that’s a sexist POV. (Read: New Airtel TVC: 3 reasons why the Airtel advertisement is sexist)

The logic some people put justifying the ad is that women have been ridiculed for so many years. Now even if men are ridiculed, where is the problem? I think there is a problem that we do not need to ridicule anyone! Women and Men are equal, any free thinking person would never even debate it and try to showcase in advertising.

But CDs (creative directors) and CCO (chief creative officers), as they call themselves in advertising feel that it is cool to show men as dumb and women as the smarter species. That is the kind of thing which sells. Wow!

Domino’s Ad:

And here is the Domino’s ad – ridiculing the men even further. The guy is jobless(recently fired), dumb, sitting at home, could not do one thing right – and the wife is all smart, working and earning for the family. And the dumb asshole cannot even order a pizza. Since he is so dumb, she orders pizza for him. And whats the take, women are smarter than men and now go ahead and order some pizza from Dominos to celebrate that. Congratulations Dominos, you are sexist!

I do not have to give much logic on this, as I will use Bill Maher’s logic on Feminism on this and use his quotes. If women want to be superior to men, that is sexist. If they want to be respected they do not have to ridicule men for that. But are they doing it? No, the advertising agency is, they feel it will sell and maybe it does. Men are dumb, lets accept that! Here are the quotes from Bill Maher:

“It is not anti-women to talk about women”

“Sensitivity is(not) more important than truth.”

“On any TV show in America, if someone says women are smarter than men, its an applause, but if someone says men are smarter than men, he will booed off the stage”

So if your girlfriend or wife likes the ad, and says whats wrong in it. And before you argue, remember what Bill Maher said about that:

“It is better to concur than to live in the dog house”

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