April Fools’ Day Prank or Marketing Strategy: Dunkin’ Donuts Exposed! (Watch full video)

Dunkin' Donuts tries to introduce new food item in its menu with a classic April Fools' Day prank. Watch the video that features C****** J**.

Published: March 31, 2015 4:17 PM IST

By Krishnan Iyer

April Fools' Day Prank or Marketing Strategy: Dunkin' Donuts Exposed! (Watch full video)

Dunkin-Donuts-Exposed

April 1, which is widely celebrated or observed as April Fools’ Day, is just a few hours away and YouTubers are plotting a way to play pranks on its users. One such video shows a prank at fast food outlet Dunkin Donuts in India. Two friends, Manik Papneja and Ashna are seen sitting at a Dunkin’ Donuts outlet and observe a customer performing a weird robotic arm gesture to the cashier. On seeing the gesture, the person behind the counter gives the customer a package and takes some money in return.

However, the contents of the packet are not revealed and that’s exactly what Manik and Ashna are looking to find out!

The girl is the first to try her luck and makes an absolutely horrendous robot arm gesture – which is more like a joker wave – and gets weird expressions in return from the Dunkin’ Donuts executives. The guy then tries his luck. Needless to say he does the robot arm action perfectly in front of the staff. Praise the lord and his miracles! He gets the secret package with the bill, which carries only initial letters of the product name, written as ‘C****** J**’. The 2:25 minute clip concludes without revealing what’s in the takeaway paper-bag.

The guy is shown wondering what’s inside the packet that Dunkin’ Donuts wants to keep a secret!

Taking a little peek at the Dunkin’ Donuts’ US menu, there’s a ‘Box O’ Joe’ in it. Well, it’s just evident that they’re looking to introduce a new product in the Indian market, which probably goes by the name ‘Chicken Joe’. So, it’s evident that this video is nothing but marketing strategy on the part of Dunkin’ Donuts.

Watch the full video and take a call whether to perform the same act inside Dunkin’ Donuts or not!

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