Zee launches new channel ‘Zindagi’ with serials from Pakistan

Zee launched a new entertainment channel ‘Zindagi’ that breaks all differences between India and Pakistan with their new set of soaps. It is the first time an Indian TV entertainment channel is promoting mutual harmony between the two countries by airing soaps which will have lives of Pakistani people.

Ahead of their launch the channel held a meet with around 500 bloggers from Mumbai and Delhi. Present at the event was one of the leading Pakistani TV actor, Imran Abbas. The channel which went on air from Monday will initially have Pakistan TV’s top rated shows but will later air global content from places like Bangladesh, Sri Lanka, Latin America, Egypt, Iran and Turkey.

While talking about how similar the lives of Pakistanis are to that of Indians, Imran Abbas said, “The culture, food, values and lives of people are same in both the countries; we are from the same soil. It is only some political turmoil and misunderstandings that causes difficulty, otherwise everything is the same.”

When asked about the upcoming shows, he said, “We make soaps of 25 episodes, which makes the story to the point and precise. We do not believe in elongating stories just to fill in space.”

Woman broadcaster from Pakistan, Sultana Siddiqui also joined the meet through web forum. She said, ” There is a huge fan base for Indian soaps in Pakistan, Indian serials are top rated here, we hope similarly Indians would love and support ours.”

A channel official also said that there would no high drama, mahaepisodes, loud and garish make ups or much hyped deaths and births of people. With the screenplay so real and crisp, there’s no scope for it to be boring and the shows will end in a month. They also have a new concept of short film that will be aired every night, in which a woman’s story would be described, which will have Kirron Kher as the sutradhar. Two of the soaps that are going to be aired soon are Aunn Zara and Zindagi Gulzar Hai.

Zindagi Gulzar Hai will air at 8 pm and Aunn Zara at 8.55 pm, Monday to Sunday on new Zee channel Zindagi.

  • jyotsna singh

    I hav startd watching d serials from day one and appreciate this effort of introducing pakistani serials to Indian audience. Well done.

    • Khizrum

      there are better shows than this which are to follow so enjoy (Y)

  • loolooo

    me too

  • danish123789

    Good to see….One day i wish both the country will be together by heart…

  • Prashant Kaul

    Indeed a great step… I saw the serials and fell in love with them. I think there is a lot of us to learn from Pakistan in this domain.

    Kudos to Zee Media for taking this step and showing us this great content which we were missing all this while.

    • Mateen Qureshi

      It helps to break stereotypes too.
      Here in Pakistan, there is a channel like this which shows Indian, Turkish dramas and I have noticed a marked change in perception of Indians

    • Khizrum

      there is much to come my friend

  • Shahzad Khan

    Good initiative by Zee network to soften the relation between Pak n Ind..

  • mansi

    love the serials …..sorry to say but better than indian serials of saas bahu ……love zindagi gulzar hai and aunn zara

  • Jamshed Ur Rehman@India

    I have already seen many …pakistani serial like meri zaat zaray-e-banish, humsafar…….now iam watching zindagi gulzar hai ..beautiful story !!!!!

  • raja_hyderabad

    Good channel. Thank u zee

  • jiyaa

    Thank you ZEE.
    All shows are amazing on Zindagi. But I love to watch “Zindagi Gulzaar hai”
    & “Aunn zara” . Best thing about the shows that there is no Maha episodes, saas bahu drama & telecasted daily so no chance of missing them on weekends.


    • Khizrum


  • Anidesh, Mumbai

    Wonderful steps ! We Love to watch Pakistani serials and their culture

    • Khizrum

      :D :D

  • Rashmi Roy Chowdhury

    i appreciate the initiative taken by zee. i am being highly hounoured not because of the serials r good but being a women 23 years of age i really think that there is not a single difference between a indian women and a pakistaniee women. i appricate the features of khashaf,kushi,and every episode of kitne girhan baki hai. thanks

  • Hksingh

    Thanks ZTv for bringing pakistani dramas to INDIAN people.i am a fan of nu an ejaj,stamina peer janda,waseem Abbas,abrarul ul haq,jawad Ahmed ,rahim shah n so on..

  • Aslam

    I watched the serials on Zindagi. They bring a different flavors of society and very entertaining. Congrats to Zee for this new innovative idea.

  • Aruna Sharma

    serial mere katil…..me maham ne apna badla lene ke liye bakhtiyar se shadi ki lakin ab maham ko chahiye ki vo bakhtiyar ko maaf kar de kyonki bakhtiyar ki vazah se hi maham apne apmaan ka badla le pa rahi hai bakhtiyar ne ye sabit kar diya hai ki vo maham se bahut pyar karta hai, maham ko use apna shohar maan lena chahiye kyonki itni jaan dene vala shohar nahi mil sakta

  • Aruna

    jo bhi serial aap zindgi par shuru karte hai use pura nahi dikhate jaldi end kar dete hai or uske baad dobara shuru karte hai yesa kyo? fir serial mei koi interest nahi rah jata hai kripya is par gor kare

  • Swatantr Kumar Mago

    Amazing and away from our traditional too much stretched soaps. Look the way their actresses wear clothes to show their way of dignified beauty and soul. What a way of presenting glamour and state of mind of women in Pakistan.
    Technically they may not be at par with India but are very near to Indians who migrated to India before and after partition.
    Super effort to minimise the differences amongust two nations to live with all dignity and respect for each other.

  • M Altaz Khan

    good initiatives from zindagi

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