The marketing and promotions guru of B-town is at it again. For the second season of his TV chat show Satyamev Jayate, superstar Aamir Khan and Star Plus have come out with three interesting promos. The first one that impressed us was the traffic promo, where Aamir challenges the viewer to watch his show. He does it subtly, by simply asking an invisible companion, “Pata hai apna show kaun dekhega?” (Do you know who’ll watch our show?)
The answer lies in the visuals. Aamir is standing atop a high-rise and observing the traffic signal on the road below. Some cars and autos break the signal. “Yeh nahin dekhega” (He won’t watch it), says Aamir. Moments later, Aamir smiles to himself and points out the one car who quietly stop at the red signal, answering his own question, “Yeh dekhega.” (He’s the one who’ll watch our show)
As more vehicles stop at the traffic light, Aamir smiles contentedly and walks away casually saying, “Arre kuch khana baaki hai mere liye?” (Are there any leftovers for me?”) A voiceover says – Jeenhe desh ki fikar hai. And the video has the punchline: ‘What you do at a traffic signal says a lot about you’.
This is classic advertising stuff. Not in your face but thought-provoking. Gives out a message. And also plays on the viewers’ psyche. We’re sure those who regularly break signals – or any rules for that matter – will feel challenged by this promo. Most likely, they will watch Satyamev Jayate 2. Isn’t that exactly what Aamir wants?
Surprisingly, this ad with a message comes out after Aamir was criticised for peeing in public with Salman Khan!
Satyamev Jayate 2 premieres on Sunday, March 2, 2014 at 11 am and will be simulcast every Sunday on STAR Plus and Doordarshan. Four shows will be aired every quarter.
WATCH Satyamev Jayate 2 traffic promo: