Meanwhile, Karbonn Mobiles, one of the movie’s sponsors, is planning to undertake a massive marketing campaign for the film. Hoardings and banners of the movie will be displayed at 3,650 Bharat Petroleum Corporation Ltd petrol outlets in the Indian states of Karnataka, Kerala, Tamil Nadu and Andhra Pradesh.
“In southern Indian state Chennai alone, over 100 hoardings are planned to be set up”, it said.
The audio and trailer of the movie would be released at a function in Chennai on March 9 in Tamil, Hindi and Telugu languages. A new model of Karbonn Mobiles would also be launched on that day, it said.
Eros International and Media One Global Entertainment, are the producers of the movie, which is directed by Rajinikanth’s daughter, Soundarya R Ashwin. The music is scored by double Oscar winner A R Rahman and sound recording by another Oscar winner Resul Pookutty.
The movie also has actor-politician R Sarathkumar, Bollywood actor Jackie Shroff, Tamil actors Adhi, Nasser, actress and danseuse Shobhana, the release added.