How Yaariyan youngsters beat the sh** out of Dedh Ishqiya oldies!


What defines the success of a movie? Great movie reviews or bigger box office? In today’s Rs 200 crore scenario, the latter is more important than before. Madhuri Dixit-Nene, Naseeruddin Shah, Arshad Warsi, Huma Qureshi and Vishal Bhardwaj were overwhelmed with four-star movie ratings for their labour of love Dedh Ishqiya last Friday. But having looked at the movie’s box office collections on the opening day, the veterans might not be so amused anymore.

The box office earnings of Dedh Ishqiya are almost half of that of Yaariyan – a movie starring newcomers and made by debutante director Divya Khosla Kumar. Most critics have panned Yaariyan but it has better collections- – Rs 6.3 crore versus Dedh Ishqiya‘s collection of Rs 3.5 crore. How did that happen? Let’s take a look.

Yaariyan’s young appeal vs Dedh Ishqiya’s old world romance:

One look at the trailer of Yaariyan, and we knew it had good potential amongst the teenyboppers. That turned out to be true. To a youngster, Dedh Ishqiya seemed a story of oldies romancing or even a hint of being in cougar town. A college kid would rather go in for Yaariyan, naturally. Who would want to watch oldies like Madhuri and Naseer kissing when there are hot babes and a fresh new pair in Yaariyan, right? We’re sure Vishal and director Abhishek Chaubey didn’t think of this angle when they must’ve dismissed Yaariyan as competition.

The songs:

Let’s face it. Most movie goers in India are young and they would not blink before deciding on their musical preference. Peppy rapper Yo Yo Honey Singh versus the Sufiana Rahat Fateh Ali Khan and Rekha Bhardwaj? Honey Singh wins hands down!

The language:

College slang and modern lovespeak versus the classic Urdu – umm, Urdu? What’s that? Of course, the modern lingo wins here! Kids were scared that Dedh Ishqiya dialogues and lyrics would go ‘tangent’ over their heads, like most of what their teachers say in class does!

The story:

Hmm. Yaariyan has nothing new to offer, but it offers the formulaic High School Musical in new packaging. It works. More fun to watch a predictable story ridden with adolescent angst, college love, fights, romance, studies, competition, hostel life, curiosity about sex, boring teachers, fun songs, extra-curricular activities, etc. than a complicated, convoluted Dedh Ishqiya, OK?

The look:

Producers T-Series packaged its film well with lots of colour and a young feel. Dedh Ishqiya’s Begum and her story had to have a classic look and had been shot in a real, old palace with earthy colours and a royal look. Defo the teenagers would be more interested in the skimpily clad girls on the beach in Sunny Sunny (the Honey Singh song) for instant relief rather than a purani haveli or mahal. Sahi bola na?

Which film did you like better – Yaariyan or Dedh Ishqiya?

  • Dedh shana

    Really? Coolshweta?
    One needs to have class to enjoy Dedh ishqiya. I am sure all those teeny boppers you are talking about are fantasizing abt madhuri and huma together. You need to grow up gal!

    • Shweta Parande

      I’m a grown up girl. I’m talking about those who aren’t. Please use your real name, Dedh Shana. ‘Come out’. Grow up.

    • Aisha Neha

      soooo true

      • unexplicablebliss .

        Shweta…you are a classless lady to have called Yaariyan better than Dedh ishquiya. Not only does it have better story….better music , better performances but its even more entertaining than yaariyan (which is supposed to be full masala). Any film loves who appreciates good cinema and ….who has watched enough films in his life would always pick Ishiqiya over repetitive and worthless yaariyan. Its a shame that you cant see the difference between good movies and bad ones. How cheap of u to compare Rahat with a male chauvinist and pervert like Honey singh. What a shame. Seriously!

        • Shweta Parande

          A story about thieves is class? Huh! But even then ‘unexplicablebliss’, I personally liked Dedh Ishqiya and not Yaariyan. But the box office figures say something else. The story is an analysis based on box office reports. As for the singers, I prefer Rahat there too. But how do you know he is not a male chauvinist? Have you met him?

  • Geet

    Well written Shweta. End of the day box office matters, not reviews. Yaariyaan worked coz it connected with everyone unlike the pseudo-artistic Dedh Phuskiya.

    • Shweta Parande

      Thank you, Geet.

  • Snehil

    I am a youngsters and my friends are youngsters, They have watched Dedh Ishqiya really enjoyed it.. I found yaariya little repetitive but Dedh Ishqiya has now picked up. For your kind information Dedh Ishqiya has not be distributed fully…………. now its more prints has been released and its business is growing day by day.

    In Pakistan and many other South east Asian distributors are housefull………

    You cann’t take it away that dedh ishqiya is not good movie. Madhuri was looking much more beautiful and sensational then any other young diva. It is hard fact.

    • Shweta Parande

      Definitely Snehil, like most Rs 100- or Rs 200-crore films do well because they have 3,000-4,000 screens…But they still make ‘history’ technically.

  • Anwesh S

    Lol! I can’t believe immature people are allowed to publish reviews…. The gall of some people.

    • Shweta Parande

      This is not a review. It’s an analysis based on box office reports.

      • Anwesh S

        Please don’t try to insult mine and overwhelm your limited intelligence with such “faltu” arguments. You used arguments based on age (“oldies” really?), modern lingo, apparently convoluted plot…
        If these were valid arguments, how do you justify Ishqiya working out? Or even Udaan or Rang De Basanti or Kahaani for that matter?

        Please.. Save your breath.. I don’t want to even hear it.

        • Shweta Parande

          Maaf kar do. My bad that I even replied to you.

  • Saurav Tiru

    Whoever the author is .. the way you have written about “Dedh Ishqiya” and the adjectives you are used… shows how BIASED you are .
    Please dont act “Next Gen” and yariyaan was the worst college related movie ..
    It was like some B grade sh*t

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