Mohit Suri’s Ek Villain got mixed responses both from critics as well as audiences. The Sidharth Malhotra, Riteish Deshmukh and Shraddha Kapoor starrer went on to become the 2nd highest opener of 2014, with the handsome collection of Rs. 16.72 crore on the first day of its release.
Clearly, the marketing team helped got the movie a bumper start at the Box-Office. Released on 2,400 screens, the movie garnered fine collections at BO. Despite getting a good opening on the first day- thanks majorly to the marketing strategies and word-of-mouth, there was a minor dip in the collections on the second day. It collected Rs 16.54 crore on Saturday. Third day being a public holiday the movie saw a substantial jump in the numbers. On Sunday, the film netted Rs 17.44 crore. The total opening weekend collection for the Ekta Kapoor production stood at Rs 50.70 crore.
In fact, it enjoyed the second highest weekend collection of 2014 after Jai Ho. The Salman Khan starrer, in spite of releasing on 4,000 screens, had collected Rs 55 crore in its first weekend. So, if we compare Ek Villain with Jai Ho, by taking into account their screen counts, we have a clear winner in Ek Villain.
The Mohit Suri film had a tough competition from the Hollywood flick Transformers: Age of Extinction. The latest of the Transformers series was also released on Thursday (paid preview). It bagged Rs 27 crore on the weekend. A Punjabi film, titled Punjab 1984, was also released this Friday. The experimental film not only earned positive reviews but it also ate the major chunk of Ek Villain and Transformers collections in the Northern part of the country.
Going by the numbers, one can firmly state that Ek Villain has clearly emerged as the highest grosser of 2014, after Salman’s Jai Ho!