Why Narendra Modi led BJP fared well in the General Elections


He came, he saw and he conquered, these are the perfect lines for a man who rose to fame from being a tea seller and is now proposed to become the Prime Minister of the largest democracy in the world.His critics would often blame him for using excessive money and publicity agencies to perfectly strategize his popularity. The so-called Modi-wave turned into a Tsunami and what we witnessed after during the final counting is that BJP engulfing India and winning the two-third majority, all because of their PM candidate’s rigorous campaignings.

There could many reasons why he won, some political pundits are even saying that it’s Congress who lost these elections and Bhartiya Janta Party capitalized on this situation, however, having even said so, one cannot take the credit away from Narendra Modi for creating a new record in Indian democracy.

Some of the reasons are:

Urban voters and Youth: Modi pledged to chart a separate policy for the neo middle class, if voted to power, the manifesto talked on the issues of development. The youth was mobilized by his chants of bringing employment into the country.

Corporate Banking: Undoubtedly, BJP is the most preferred political lot among traders of the country and big corporate honchos that see its leader and incumbent Gujarat chief minister, as a wave of development, backed by his credit worthy performance in Gujarat during his last three terms in the state.His closeness to some corporate houses is openly known, and they have been enjoying a great success in Gujarat and their shares are expected to jump further when he takes over.

Polarized Elections: It would be no exaggeration if said that votes have been polled on communal lines this time and hence saffron party reaped maximum dividends, after all in a nation where one religion constitutes the majority of the population.
Especially in the state of Uttar Pradesh and Bihar, where elections are fought on the fore-ground of communal lines, BJP gained in-roads with some controversial speeches from Modi’s lieutenant Amit Shah.

No Real Threat: Ruling United Progressive Alliance or the Congress led UPA never had anyone as grand and imposing figure as Narendra Modi to counter him. Aam Aadmi Party’s Arvind Kejriwal, fought against him, however, even he was new into this fray and was fighting a Lok Sabha election for the first time, he never posed any real threat in the constituency of Varanasi from where he lost against Modi.

Even Rahul Gandhi, who was said to be the face of Congress leadership never troubled Modi or even BJP, in-fact majority of the people were disillusioned by the Congress and it’s ruling over the 10 years.

BJP upbeat after wins in Assembly elections: With BJP winning assembly elections concluded only a few months ago in Rajasthan, Madhya Pradesh, Chhatisgarh and getting the maximum seats in Delhi, proved to be a real booster for them. The saffron brigade was upbeat to carry the confidence at the national level as well.

Uzair Hasan Rizvi is a journalism student at AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi, India. He tweets @rizviuzair